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Keynotes that Inspire
Putting Purpose Back into Innovation
Innovation is used in many contexts, however, how can we define it with purpose in comparison to an invention?
This session provides a framework to define and apply innovation strategies to solve customer problems and looks at innovation from the perspective of delivering a better experience.
Putting Purpose Back into Innovation
Be inspired by leading strategies to innovate client outcomes and learn to identify sales opportunities that matter.
What is Innovation vs Invention?
Innovation is the process of commercialising an invention. This means that an invention, while representing a novel idea, technological advancement, or any new creation, does not automatically qualify as an innovation. The crucial element is commercial success – the ability to generate profit from the invention.
Open Innovation
Open Innovation accelerates new product development by insourcing IP from 3rd parties. It also offers to profit from internal IP through outsourcing to 3rd parties and access new customer segments. Partnerships can create joint profit from a shared business model.
The Necessity to Innovate
Every market is filled with commodities, and any first-mover advantage now lasts just one to two years before competitors catch up. Companies that keep competing on product alone are fighting a battle that gets harder every year - the ones that innovate on value, not just features, are the ones clients actually remember.
Platform Strategy
Platform companies obtain competitive advantages through external value creation. Addressing a multi-sided market of buyers and sellers it offers greater profit margins, lower marketing costs and faster value creation.
Innovation as an Experience
Companies that create experiences have a competitive advantage by delivering on a more complete set of customer needs, which makes experiences more difficult to copy. Experiences can also increase customer loyalty and the value of your brand.
Human Centred Innovation
Breakthrough innovation starts with understanding customers and businesses' lifestyles, needs, behaviours, goals and pain points. This activity helps design more user-centric and successful product or service designs.
The Revolution - AI Agents
Agentic AI is already reshaping how sales teams work - turning hours of prospect research into a five-minute Point-of-View, handling inbound customer conversations at scale, and keeping existing accounts warm without adding headcount. Gartner finds sales teams using AI tools are 3.7x more likely to hit quota. This session unpacks where AI agents are delivering real results today — and just as importantly, where human judgment still has to lead.
Human Innovation
Breathwork and Meditation reconfigure the brain's neural pathways, making it easier to change habits, boost productivity and creativity.
PMI Sydney Event, 2026
AI Event, Copenhagen, 2025
Oracle AI Conference, 2017, Kuala Lumpur
AI Summit, 2019, Melbourne
To help you on the journey to sell solutions that are truly innovative, you learn a framework to collect insights and turn these into profitable experiences that customers want to buy.
"We had an outstanding PMISC event last night with a focus on Innovation and AI.
A big special thanks to Michael Imanuel Scheelhardt ☁ for such an insightful, inspiring, interesting and engaging session that has increased our passion and understanding in this fast moving & crucial domain.
We will not be replaced by AI, but by PMs that use and are good at AI!"
Omer Iqbal
Board Director, PMI Sydney
"Practical framework to innovate. I have used this to discover value initiatives with my clients. Incredibly inspiring"
David Barros
Board Member, PMI Sydney
Associate Professor, University of Sydney
Want a tailored session?
Contact us to discuss a tailored inspiration session for your team.
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