Learn the art of storytelling and transform your sales messaging with The Storytelling Masterclass!
Storytelling is the key to making your sales proposition stand out in a crowded market.
By researching the current journey of your clients' customers, employees, or suppliers, you can identify gaps that can be solved with your services. From there, we'll guide you in designing a better future state, told as a story centred around a hero - your client's customer. By highlighting how your services can solve their challenges and create a better outcome, you'll create a powerful emotional impact that sticks with your audience.
Our masterclass will teach you how to tell stories that captivate your audience and make your sales messaging unforgettable.
Fee: AUD 995 (ex GST) per participant
The Storytelling Masterclass
The Storytelling Masterclass provides you pragmatic techniques to draft and present your customer presentations as stories and storyboards.
Based on experiential learning techniques where you get hands-on with a real customer engagement, you will learn how to go beyond product feature, function and price. Instead learn how to identify opportunities for differentiated value tailored to specific prospects or clients in a sales engagement.
Templates and Materials will be provided.